Who is
Rachel Wu ?
Rachel Wu is an award-winning entrepreneur and co-founder of a thriving UK accountancy firm, dedicated to empowering small business owners with the clarity, strategy, and confidence they need to grow and scale.
Her journey began far from boardrooms and spreadsheets. While volunteering across developing countries, Rachel witnessed the harsh realities of poverty—its ability to diminish opportunity and dignity. At the same time, she realized she herself was financially unprepared, giving everything she had while living on empty.
A single insight changed everything: “I can help far more people by rising out of scarcity, not staying in it.”
Rachel immersed herself in personal growth, rebuilding her financial blueprint from the ground up. Within three years of launching her business, she achieved a million-pound turnover -proof that mindset, strategy, and action create transformation.
Today, Rachel brings that same clarity to the entrepreneurs she mentors. Through her consultancy and accountancy work, she equips business owners with practical financial literacy, strategic growth plans, and the mindset shifts that elevate success.
Her mission is simple - To help people unlock their potential, break limiting beliefs, and build businesses that create freedom, impact, and lasting success.
Who is
Daniel Wu ?
Daniel Wu is a seasoned business consultant, tax expert, and entrepreneur with a career spanning more than a decade at three of London’s most prestigious firms—PwC, EY, and Deloitte. During this time, he managed & worked with clients who are the world’s largest multi-million to trillion-dollar corporations. While this was a privilege and a remarkable learning ground, Daniel discovered his true passion: helping small business owners grow, thrive, and support their families.
Daniel believes accountancy is more than compliance—it’s about strengthening the entire financial system of a business. His forward-looking, strategic approach combines tax expertise with complex planning to create clarity and confidence for entrepreneurs.
Through his consultancy, he offers:
- Fractional CFO services for strategic oversight
- Tax planning to optimise financial positions
- Financial MOTs to ensure long-term stability and growth
“Clarity is the Secret”
Daniel has seen time and again that clarity in financial goals, backed by knowledge and understanding of one’s financial progress - empowers entrepreneurs to scale their businesses with confidence. His mission is to extend the expertise once reserved for global corporations to everyday business owners, giving them the tools to succeed.
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